Social Networking Sites To Work On Advertising Platform Integration For More Revenues-Reports
Published on March 4th, 2009.
Social networking sites are poised to step-up their campaign for greater revenues by establishing an application for advertising. The idea of integrating a more systematized advertising platform to social network is fueled by the fact that social networking sites are booming today–overwhelming numbers of individuals who are into networking are catered by these sites.
Recent reports revealed that Facebook, for example, is taking an evolutionary steps in the field of advertising by working on what they call Facebook Connect and Facebook Ads integration which will make Facebook Connect into a social ad network.
Asked for reactions, Facebook has this statement:
We are always looking at new opportunities for our developers but have not launched anything new. Last month, we did announce that we are working with a few developers to test the placement of .Facebook Ads within their applications specifically on Facebook.com as part of our efforts to help developers monetize. The results of those initial tests will help us determine if and how we could extend Facebook Ads to additional applications and developers in the future.
Prior to this, Facebook created noise in the news arena when it was reported that this social networking site plans to buy Twitter–a micro-blogging site with huge success in social networking which is rumored to go in the mainstream and to compete others.
Some analyze that this thing could possibly happen and this fusion might give an additional strength for Facebook to compete giants sites like Google, Yahoo!, and Msn on advertising.
For us readers, we can do nothing as of now but to anticipate this evolutionary changes that can possibly happen in the near future–competition on advertising hosting.
Time will tell which platform is more effective in advertising–is it through major search engine via search and content? Or through social network?
Filled under Web News Updates.