Easy Ways To Examine Site Authority

Published on March 10th, 2009.

Algorithm which measures the authority and relevance of your web page is not disclosed by search engines. This is one of the reasons why many are struggling, striving in finding ways to make their sites appear with higher rank against their competitors. The good thing is, there are a number of strategies you can do to figure out how relevant your web page is in a given query.

Examine web page key blocks…

You can do testing for authority by examining the key blocks of your web page. Go to Google search engine, input a particular key phrase which you think can make your page rank on the first page ( you do this as if you are an ordinary person searching for a particular topic). Then, click your site and try to examine each block of your page ( your navigation menu, each paragraph, visible caption, group of links—these are your blocks) by inserting on each block the keyword phrase you have inputed on search engine’s text field. By the gift of intuition, you will surely be able to determine if your site is authoritative or relevant enough based on the keyword you have used. And then you are able to determine how valuable your site is at a given keyword.

Check inbound links…

Measure the authority of your site by checking your inbound links (links from third party pointing to your site). As you know, your site’s links can be divided into two major categories—the organic or natural and the artificial ones. Natural links are those made by sites who link to your site because of relevance; artificial are those you acquired perhaps with effort, like buying links, trading to other sites, etc. After grouping the links you have, focus now on natural links. By examining those sites which are linking to you naturally (determining how relevant those sites are) you are able to know how authoritative and relevant your site is for other sites—being valuable to other sites (which is acquired through natural linking) is what we call a real factor for authority & relevance and not just acquired through link trading.

Try linking to your own site…

Another thing you can do is to try linking to your site. Using the key phrase or targeted expression you have, try if you can use it to linking your self—as if you are third party linking to a relevant site. Again, by intuition, you must be able to weigh if your site is worth-linking for at your targeted keywords. If not, find other sites ( ideally 10 sites) which you think highly relevant to your targeted expression. Examine those sites—their elements and structure. In doing so, you can extract substantial idea which is necessary when improving your site relevancy and authority ( of course without violating the intellectual property rights).

The very core reason of doing the strategies presented above is to determine the real value of your site—not just by making it ranked higher on search engines when particular queries are done. The point is, lots of websites tend to have a high-ranking value but are less or not relevant to a specific expression or keywords. Many are just relevant in terms of keywords but when it comes to content, these site fail to meet what the user really want—this is what we want to avoid. To become more relevant, to become more valuable, and authoritative, optimize your site using keywords that are highly relevant to the content you have. And, if you think your site is most likely to fail with this requirement, try to polish your site elements by considering the idea presented above.

Filled under SEO & SEM.

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