Google Begins Implementing New Ads Scheme–Behavioral Advertising
Google introduced another form of advertising scheme called behavioral targeting and said to be implemented starting on Wednesday by showing ads to individuals based on their previous online activity. The program has been welcomed by most of its competitors but also has ignited criticism from some privacy advocates.
Image shows Nicole Wong, Google’s deputy general counsel, explaining the newly-launched advertising program
Google is said to be using a cookie–a small piece of program that is integrated to a web browser–to follow users as they visit from one page to another that show ads through its Adsense program and then assign those users to categories based on the substance of the web pages they visit.
This newly-introduced advertising scheme is set to be tested with several dozens of advertisers but Google plans to widen its scope.
Meanwhile, some critics, analysts say that the Google’s venture to this so called ‘behavioral targeting’ program could bring the company’s relationship with web publishers that utilizes its advertising services into a higher degree of complexities as there are many publishers may be reluctant to give information about their user when they visit other sites.
More Google advertising program details here.
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Oh no! Hope this doesn’t mean new regulations for AdWords bidders…has Google published something for those who are in the keyword bids?
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