A Monthly Website Update Checklist–Easy Ways to Check Your Website’s Performance
Published on June 9th, 2009.
Website updates is another yet very essential part for online business. This is a way of determining whether or not a particular site is on its track to success. So, I am giving some important things to determine if your site is leading you to your business success.
The following are some things you can do—indicators for your website health:
1. Check Traffic—by the help of Google analytics ( or other media such as alexa and smartpagerank), you determine the traffic details so that you will know the quantity of potential customers visiting in your website. Knowing traffic details allows you to have an idea about your site conversion rate—possible profit.
2. Monitor Pagerank- your pagerank is one clear indicator of website authority. The higher the pagerank (as determined by google) the more authoritative your website is in the eyes of search engines. This is essential since this gives you an opportunity to rank higher during search query. Thus, this injects huge traffic for your site and elevates conversion rate.
3. Trace Links—it is vital to trace your websites links because this is an indicator of how well-trusted your site is in the eyes of other websites. Remember, inbound links pump in traffic and contribute for the increase of products and services gain. So, see to it that you are able to monitor website inbound links.
4. Do Actual Searches—using major search engines, perform an actual search as if you are a customer for your products or services. A healthy website is the one who is most likely to rank higher against its competitors—ideally, on the first page—when a query is done using a particular keyword.
5. Assess Site Personally—this is perhaps the most important of all I have mentioned. You need to have a personal site assessment because even if other indicators tell that your site is healthy, it does not matter when you, personally, find it not giving you the profit you expected. It is, indeed unhealthy when it does not bring your desired gain.
Above are just some of ideas which can be used to check website health. You can do it in a monthly basis or better do it more often than that to keep a constant watch for your website performance.
Filled under Outsourcing, SEO & SEM.