Some Useful Tips to Writing Ads for Your Adwords Campaign
Published on August 7th, 2009.
This article of tips is written for those individuals and businesses who plan to use pay-per-click advertising particularly the Adwords advertising for their product or service promotion. Below might not that comprehensive as you might have expected but it works for me, really.
1. Website Assessment
Review the web site first most especially those pages that will be used as destination URLls. This matters a lot since you need to write ads that directly relate to website you want to promote.
2. List down the very core of web site
During site assessment, list down the very core of the web site ( e.g. if a particular web site is offering web site maintenance service, then include it to your list of root keywords) for that will be used during keyword research.
3. Keyword Research ( Search for ‘Money Words’)
After site assessment, do the keyword research using the root keywords in your list. This allows you to find related keywords that are being searched by Internet users, useful for your Adwords campaign. I use Google Keyword Tool for keyword research. It is also recommended by other Google Advertising Professionals as it is proven to return comprehensive search results – and it’s free.
In keyword research, focus on keywords that are considered as ‘Money Word’. Please watch the video about it for better understanding on this topic.
After keyword research, you can now start your Adwords campaign. Use those ‘money word’ keywords for your ads campaign.
4. Naming a campaign
When naming a campaign, it is recommended to use descriptive words. This will help you to easily track/monitor your campaign most especially when you are managing lots of campaign ( e.g. 10+ campaigns).
5. Naming an Ad Group
Name your ad group according to its purpose. If you are trying to promote about ‘website designing’ then name it according to its theme. This will not just allow you to have a better ad group organization but it also affects your ads performance based on bids and quality score.
6. Writing an Ad Text
When writing an ad text, remember to always follow the Adwords Advertising Policy and Editorial Guidelines. This will help you to avoid ad disapproval. It is recommended to include the keyword you have searched in the title of your ads. This helps your ads achieve better quality score and achieve better ad performance.
7. Adding keywords
As part of your adwords campaign, you also need to input keywords – keywords used to trigger your ads to appear on the Google Network. Input keywords that are highly relevant to your ad text.
Example:
If a particular site is offering an SEO service, then you can develop the following:
SEO Services ( as your campaign name)
Under this campaign you can name ad groups like…
Link Building ( name of ad group)
and, if below is your ad text…
Link Builder for Hire
We help sites rank on search engine
1st page. Contact us now to avail!
www.siteupdateservice.com
..appropriate keyword is used in the ad title, which is ‘link builder’, assuming that keyword is competitive.
So you add the following keywords in the Ad group keyword list to trigger your ad:
link builder
‘link builder’
[link builder]
Once you have launched your ads into the Google Network, it is really very important to keep an eye on your ads campaign. Your ads need to be constantly refined to achieve better Return-on-investment (ROI).
Important: Organize or group your keywords according to their theme. Do not use a particular keyword more than one in a single ad group or campaign – they will compete each other and it will affect the overall performance of your ads.
Filled under Pay-per-click Advertising.