Creating A Landing Page That Wont Tank part 1
Published on April 29th, 2010.
Building your website is a an ongoing process, one of the elements of your website should be the landing page. The landing page is a more compact version of your website less navigation tabs. Each landing page is said to be a doorway for visitors and prospective clients towards your website. The landing page is the one page you would have to direct your links and ads to.
To get people interested in you would depend on how you design, present and fix the landing page. Like a nicely designed home, the door would have to match the design and what the home features are. Just like your website, there are elements to an effective landing page. Any landing page could be good to look at, but not all are effective enough to get conversions.
Research
The research you need to do is about the people you would want to reach, the people who would need your product or the ones who have loved ones and friends who need your product and the ones who are interested in what your product is.
Who Are Your Visitors
Never start at the drawing board. When website owners start at the design and landing page structure, they base it on better judgment with no consideration or thought about the customer. A deeper understanding about your visitors and future customers is the keystone of every web page. There are a lot of speculations and suggested formulas on how to get to know your visitors and clients. Keep it simple, think of who needs your product and put yourself in their place and situation. Routine questions about trust, assurance and intangible things aside, focus on what you wold want to see if you were a customer or site visitor. They’ve said it before, we’ll say it again :
Focus on them and not yourself. Picture the ideal client from their state and appearance and their circumstance.
What drives them
A good deal is what keep people hook, to get them to bite on the hook is knowing they need your product. This is easier said than done since there have been numerous articles about it but rarely are they making conversion through landing pages themselves.
How much are you promising them?
In terminology this would be called Value Proposal. This is the element where you would have to work out the value of your product and the add-on value you would do for clients. Be committed as you write down that proposal, they are not just words but a trust that you solicit from someone over the Internet.
Design
Once you have a better understanding on who the landing page is being made for, you are now ready to incorporate design to the landing page’s visitor data. Some things to keep in mind when it comes to design, there are 3 things that are constant: Company logo, company name, and company colors. People are big on consistency and keeping the basic design of your website helps you maintain your identity. Use images that visitors can connect or identify themselves with. A product and user match should show positivism. Happy and images of contentment convey the outcome and promise of their purchase.
Content
Have useful information but keep what you have to say short and simple. The landing is limited by the space to combine all the elements of your landing page. Go for shorter copy and leave the rest of the space for another aspect of design.
Testing
Once the structure and template of your landing page is complete, you have to test its technical functions. You would have to go with this on a test site or do it live. Do the links work? Is the back button enabled? Are you linking to the pages that are helpful to your visitors? Is the shopping cart link functioning well? Auto-responder messages well written? Is there harmony? Did you leave out something important? Become your visitor and try going through the landing page and take it all in.
By the way, to be able to continue actual visitor profiling and trending, put in a tracking code which shows you the results of the landing page you have created. As you look into the trend of your visitor, you get to know what effectively keeps them coming back.
Filled under Web Designs.