Logos Are Important Too

Published on April 14th, 2010.

Some do it old school. Pessimism aside, most companies started without any logo or brand ID. Fancy type or a mix-match of fonts with simple effects like : bold, underlined or italic.

Some companies went for putting meaningful symbols to the company name, the catch was the image didn’t match the company at all or is way too obvious.

A logo as defined by a favorite design guru “Identifies a business in its simplest form via the use of a mark or icon”. Though a logo is not considered as a company’s branding, it is defined as how people feel or perceive about a product. A logo is still vital in any company or product since it acts as a trigger that makes people recall the brand a company has. A logo fully connect to a certain brand via its logo.

A logo importance can also be likened to a signature. A love letter loses some of the fluttery feeling if you don not know who it came from. Good service and amazing products will never be forgotten but will just be anonymous. In a business, the services and the goods are what people come back for- why not give them more than a clue to who you are?

In advertising, space whether it be billboards or air-time or ad space or banner is equal to money out. To be able to explain what a company brand is all about or even spread the word on its identity will take a lot of space and time. With a logo, your brand is easily associated with the image. Millions of people will be able to see it because you have enough logistics to do it.

Just like a signature a logo is a long-term commitment to the image as a mark associated with the company. One of the well known logos of all times is the Nike Swoosh of which the owner said “I don’t love it, but I think it will grow on me.” This logo was done by his student, Carolyn Davidson for $35 in 1973. Over 10 years later, the Nike company owner presented her with a diamond swoosh ring and shares to the company. This account on the effect of the logo when it represented the brand is testament enough to how company logo is important.

With this in mind, it is not encouraged to speed up the process of a logo design. Logo designers put a lot of thought to what will appropriately represent your product or company. The logo designer reads over your company profile, the products you produce and the story behind your product. Bear in mind that a uninspired logo is like having a bad hair cut- you wouldn’t know that it’s bad until it’s cut and it would take a long time outgrow.

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