Archive for July, 2010
Importance Of An Updated Website For A Business
Published on July 16th, 2010.
The demand to start an online website for any business has been the growing since the start of the 21st century. When browsing the web you could go dizzy seeing how many websites are turned up when a Google search is made, every product you could think of now has a website that presents their products and all you need fro about them.
Considering the growing numbers, only a handful of online entrepreneurs see the value of an updated website. For most, as long as the orders are coming (mostly from old customers) the need to update is never considered. To be able to appreciate website updating, it would be best to know the reasons why a website needs one:
Increase customer base
Every business loves making a sale always, with the use of an online business site you get to increase the number of customers. The beauty of the Internet is in the continuous exposure each website has to the entire world 24/7. Even as you sleep, your website will attract visitors and users who are looking for something in your website. An updated website helps your business go global.
Build credibility
Everyone is capable of sizing up someone when they get to see face to face, how could anyone do this online? This concept is a bit difficult, since the users would have to contend with just a picture of you in the About Us page. But consider your business website as an extension of the owner. An updated website gets referral visitors from other sites and search engine because the website properly represents the product and services.
Online presence
When it comes to referred and search engine driven traffic, a website has to be current in its content. Once a website posts useful and informative content in their website and blog, search engines are bound to remember. Besides a popular store is always well-visited and always precedes it’s reputation.
Easy integration of applications and plug-ins
Though you may not need new applications or plug-ins, it is always best to be prepared when the time comes. If a website runs on a WordPress or Magento templates, the updated versions should be installed for purposes of keeping up with the improvement of the template.
All of the reasons mentioned above all translate to more online visits, increased sales and more opportunities. To be able to know when your website needs an update depends on the sites performance when it comes to user frequency and page bounce rates. With the help of an online website analytics script, you will be able to see what pages are driving traffic to your site and which pages are being left as soon as users get there. Once the figures are in, then you could see the difference by a mile.
Filled under SEO & SEM, Web News Updates. No Comments.
Creating A Landingpage That Wont Tank 2
Published on July 15th, 2010.
In planning the landing page, one factor that is always considered to be the basis of creating one. Online marketing includes Value Proposition which not only partains to your company tagline but your landing page and webpage as a whole. The company landing page functions as the promoting arm of your website and as the sales “representative” that opens the door of possibility for business with the company. It’s objective on the other hand is 3-fold: to exract leads, to funnel visitors and to generate sales.
The first part of this series dealt with the elements of the landing page which we follow up with the benefit of value proposition aspect of your webpage. Every company website has a measure of assurance for visitors since this is the online way to establish trust. Once a page states your services and the pledge of competence or effective service, visitors will become customers.
The basis of your website design, interface and navigation are the following:
Your potential customer
Give a face to the market you would want to corner.
ex. working mothers, gym-going moms, soccer moms, hot moms etc.
Demography
Company customer demography differ depending on what a company is.
| Business to Consumer | Business to Business |
|---|---|
| age range | industries |
| gender | location |
| education | annual revenue |
| location | annual budget for service |
| income | Decision maker |
Whichever your business may be, there are basic questions to consider for both, it runs like one of them beauty pageant questions. These do come to mind when customers consider your service or gettign a product from you.
Knowing who and what your market is, makes up your value proposition statement. The landing page is part of the statement that answers the questions above. The statement is concise and easily points out why they are at your site and why your product and services are the solution.
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