Archive for 'Landing Page'
Creating A Landingpage That Wont Tank 2
Published on July 15th, 2010.
In planning the landing page, one factor that is always considered to be the basis of creating one. Online marketing includes Value Proposition which not only partains to your company tagline but your landing page and webpage as a whole. The company landing page functions as the promoting arm of your website and as the sales “representative” that opens the door of possibility for business with the company. It’s objective on the other hand is 3-fold: to exract leads, to funnel visitors and to generate sales.
The first part of this series dealt with the elements of the landing page which we follow up with the benefit of value proposition aspect of your webpage. Every company website has a measure of assurance for visitors since this is the online way to establish trust. Once a page states your services and the pledge of competence or effective service, visitors will become customers.
The basis of your website design, interface and navigation are the following:
Your potential customer
Give a face to the market you would want to corner.
ex. working mothers, gym-going moms, soccer moms, hot moms etc.
Demography
Company customer demography differ depending on what a company is.
| Business to Consumer | Business to Business |
|---|---|
| age range | industries |
| gender | location |
| education | annual revenue |
| location | annual budget for service |
| income | Decision maker |
Whichever your business may be, there are basic questions to consider for both, it runs like one of them beauty pageant questions. These do come to mind when customers consider your service or gettign a product from you.
Knowing who and what your market is, makes up your value proposition statement. The landing page is part of the statement that answers the questions above. The statement is concise and easily points out why they are at your site and why your product and services are the solution.
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