How I Update My Website Effectively
Perhaps every site owner understands how important website updating is but not all can really do it. Many need to focus on their core business – they don’t have enough time to do updating as this can be a laborious and time-consuming task for them. However with simple tips to follow, updating a website can be made easier.
I am sharing you some ideas on how I update my website that I have proven effective not just to keep my clients and readers but for SEO as well. Every time I update my website I work primarily on the following areas:
Content
Contents are the building blocks of websites. It should always be updated not just for SEO purposes but, more than that, to keep its relevance to readers. The Internet is a fast-paced arena of information. Your content might be relevant today but as what many people say, tomorrow is another day- your content, when not updated, could be just a garbage later on. Make your website content current- text, images, videos, etc.
Links
Links (inbound or outbound) should also be updated. I keep on checking my website back links as often as I can. Broken links are a BIG NO NO. Studies show that website visitors are easily get irritated when directed to 404 (error) or ‘page cannot be found’. In other words, broken links can demerit your website’s reputation not just in the eyes of search engines but in the eyes of website visitors as well. Why is that your website can possibly have broken links? One possible reason is that your website is linked to certain related websites that are previously active but become inactive for reasons like – hosting renewal issue.
Meta tags, descriptions
There are some who says working on metas are not practical today because it’s not part of search engines’ requirement anymore. But I disagree to this claim. Metas make your website more easy to crawl by search engine spiders. Most of my promoted websites are indexed with the help of meta keywords and meta descriptions. So keep your metas updated, used competitive keywords in your meta keywords, and in meta descriptions.
Graphics and navigation
Your website graphics can certainly enhance your website physical appearance – and yes, it can contribute a lot as ‘first impression lasts’ adage is also applicable to website promotion. Make your website images timely.
By just doing updates on the areas above, I have maintained my website’s good performance in terms of traffic and conversions. How about yours?
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P.S. David Troy has been a writer and search engine optimizer for more than 3 years. He is not only interested in sharing ideas on SEO and website design but he is also an active member of website designing and updating team that is currently running an online resource @ http://updatemywebsite.org
Article Source: http://EzineArticles.com/?expert=David_Troy
Compelling Reasons Why Web Site Maintenance Is Necessary
There are a number of compelling reasons why maintenance for your web site is of great importance. I have presented some of these below:
To ensure its proper functioning
In unavoidable cases, web site malfunctions can occur intermittently each day for some reasons like server problem or when traffic exceeds its limit. That is why you experience downtime error. For business websites, situations like this can be a cause of income loss. With proper web site maintenance, this problem can be lessened (if not totally eliminated). It makes your website functional for 24/7.
To update the site with the latest details
Web site must always be updated with latest details. In business web sites for instance, introducing new product or service is common. That means doing updates for new details is needed.
In addition, your web site needs to be updated with the current trends particularly when it comes to Internet marketing stategies and search engine optimization. Yeah, there is always a need to update web sites for SEO. In fact, many companies designate particular individuals to keep an eye on SEO tasks-doing keyword research for meta-tags, content, link building updates.
To monitor website traffic performance
One of the most crucial parts of website maintenance is to monitor the traffic. Keeping an eye on your website’s generated traffic helps you realize how your web site performs for business. You might have the best design but if it does not generate substantial traffic, the effort you spent on designing counts nothing.
To get better return-on-investment
The goal of putting up a web site is to generate income. And, to have a better understanding on how your web site is performing is to monitor and do some maintenance tasks to ensure that your business is on the right track. Proper web site maintenance can help you get better return-on-investment.
To strengthen business relationships with clients
Web site maintenance allows you to update some client-servicing tasks–replying to email queries, updating your web site according to your clients’ needs. This helps you build better relationship with them as this creates an impression of valuing them. In other words, web site maintenance can help you build an online reputation.
Above are just some reasons why it is necessary to do some web site maintenance tasks. It might take a chunk of your time but it is worth the effort. You may also take the option of hiring a staff that can do these tasks for you.
