There is nothing wrong in choosing a cheap website template provided most (if not all) the necessary features are there in it. It is imperative that you know these features or else you will end up having a crap website – it can cost you profits.

Below are some important features that you need to take into consideration prior to purchasing a website template:

Browser Compatibility

Pick a template that is compatible to all browsers. In most cases, and when you are not vigilant, you can get a website that runs smoothly on Firefox but broken when it is run on IE. You need to be careful on this or else you will put your money into waste. Ask your provider if the template is browser-friendly and if possible, perform a test prior to purchasing.

Easy Navigation

Easy navigation is essential as this will make your website become more user-friendly – after all, you are launching a website for users. Menu or pages must be, at least, above the fold and that just means it must be visible to users even without scrolling down the page.

Search Engine Friendly

Aside from being user friendly, you must choose a template that is search engine friendly. In other words, your website must easily get indexed on major search engines (Google, yahoo, etc.) when published. We are aware that about 60-80% of Internet users are searching websites via these search engines. The greater your website presence the better opportunity for traffic and the more possible conversion.

The Designs

Yes, SEO plays an important role but we have to admit that first impression lasts. Therefore aside from being search engine friendly, your template must also be professionally designed. Appropriate colors, font, appropriate graphics, banners, and call-to-actions are important.

Plug-in friendly

Template may look complete at times but later it certainly needs an upgrade. Perhaps you wish to integrate some useful plug-ins and application. Your website template must be easy to utilize when performing plug-in integrations.

Now, if you think that the website template you are about to buy ( because it is cheap) does not conform to these standards, better think again before purchasing. Buy cheap website templates with features stated. Else, go for premium as these are (most of the time) better in terms of designs and functionality.