Launching Your Website

Providing General Webmaster Works for start-up companies, small businesses and rebuilding old sites was the realization that there are great products around the world and these products need to be seen.

The problem with not having your own website about your products is the owner doesn’t handle the marketing. Besides the product information is not accessible for customers to scrutinize and this may lead to doubt on your product’s integrity.

Bring in your product and company name and we’ll help you create and establish your own product website. For starters, creating a website is not as easy as copy/pasting text and images onto a blank template or create website by numbers thing.

Let’s walk the steps to get your website up:

Step 1: Blueprint of your website

This is the planning stage of your website. We identify what kind of site you would want your site to be. You set your website purpose, goals and focus.

Step 2: Pick out your KEYWORDS

Once you decide on what website you want to have, the next step would be finding your business, product or service keywords.

Why pick-out keywords?

Backed by current online trends and practices, a website must be optmized from the very start. Website Optimization is laying on the base for SEO marketing of your website. For first-timers and people who haven’t a website yet SEO Marketing may seem a trivial part of a website. On the contrary, most online activity is centered on SEO marketing.

Helpful Keyword searching tools: Google KeyWord Tool, Semisland, Keyword Discovery, SEO Moz Term Extractor.

Step 3: Register a domain name

Picking a domain name is tricky since what works for off line marketing doesn’t apply to online marketing. A long and distinguished name means stability in offline businesses, but online long names just make your website harder to find unless it is a string of 2-3 words that help identify what your products are (ie. www.scrapbooksupercenter.com or antiquewatches.com) What universally applies online is that every domain name should have your keywords, be easy to remember and be near to what a person would type at search. We usually advice clients to have at least 3 variations of your company or shop name. Give us the name list and we’ll do the checking and give you a report on what is available or not.

Step 4: Deciding and making the layout of your web site

We have a gallery of original templates that range from classic to avant-garde. Site Update Service team is a mix of personalities, so believe us when we say we’ve got templates fit for every personality. Each template was conceptualized with a specific category and product feature. By the way, every template we turn out and put up in the gallery is plotted according to webmaster guidelines of Google and marketing studies done by experts.

Step 5: Make the individual web pages

Now every page is important and has its hierarchy. Depending on the GWW launch you’ve chosen, default pages are named Home, About Us and Product & Services. Don’t worry by the time you’ve finished Step #1 this page naming will be easier.

Step 6: Write the content for the web pages

No one knows much about a company or its products unless it is used or researched a lot. We suggest supplying us with your content and we can do the edits and optimizing content for you.

Step 7: Send over images or photos you’d want us to put up on your site

The best images would be the ones that say something about your website. Send us updated photos of your product taken at different angles. Original company photos are best since it legitimizes your business (preferrably in .JPEG).

Step 8: Website creation

Site Update Service combines your preferences, image and text content and divide them into pages according to Webmaster Guidelines by Google. We aim for a cohesive display of design and content, technical standard and quality for your website.

Step 9: Make your site public

Every website we provide service to receives a Google Webmaster Tools registration. Your site is registered via your site map with the use of your company Google mail (Gmail). The first step to promoting your site is to have search engines crawl your website and index it.

Step 10: Promote your web site

Once your site is up, you can send out email, post some comments or forum threads to promote your product by using your website URL as a link to your site as a back link. We’ve also put together some useful marketing articles for you in our SUS blog and articles page.

Creating a website is going through the technical stuff of plotting, layout, color schemes, text and image content and coding the site. We’ll get you through to the next step by linking your Google Analytics and signing you up for an Adwords or Adsense account.